But if you choose to use your Amazon account with Amazon One, you can log in on our website to securely manage your information and see your usage history. We designed the signup experience to be fast and lightweight, and you don’t need an Amazon account to sign up or start using Amazon One-just a mobile phone number and credit card. Ultimately, using a palm as a biometric identifier puts customers in control of when and where they use the service. And it’s contactless, which we think customers will appreciate, especially in current times. It also requires someone to make an intentional gesture by holding their palm over the device to use. One reason was that palm recognition is considered more private than some biometric alternatives because you can’t determine a person’s identity by looking at an image of their palm. We selected palm recognition for a few important reasons. So, we built Amazon One to offer just that-a quick, reliable, and secure way for people to identify themselves or authorize a transaction while moving seamlessly through their day.
We wondered whether we could help improve experiences like paying at checkout, presenting a loyalty card, entering a location like a stadium, or even badging into work. We solved for things that are durable and have stood the test of time but often cause friction or wasted time for customers. FAQsĪs with everything Amazon does, we started with the customer experience and worked backwards. Interested third parties can reach out through the email address provided on our Amazon One website. And, we believe Amazon One has broad applicability beyond our retail stores, so we also plan to offer the service to third parties like retailers, stadiums, and office buildings so that more people can benefit from this ease and convenience in more places. It’s that simple.īeyond Amazon Go, we expect to add Amazon One as an option in additional Amazon stores in the coming months. Once you’re enrolled, to use Amazon One to enter these Amazon Go stores, you’ll just hold your palm above the Amazon One device at entry for about a second or so, and be on your way.
You’ll have the option to enroll with just one palm or both. Next, hover your palm over the device and follow the prompts to associate that card with the unique palm signature being built for you by our computer vision technology in real time. The first step is to insert your credit card. It takes less than a minute to sign up at these Amazon Go stores using an Amazon One device. Starting today, customers can use Amazon One as an entry option at two of our Amazon Go stores in Seattle-our original Amazon Go store at 7 th & Blanchard as well as our store in South Lake Union at 300 Boren Ave. Or, for entering a location like a stadium or badging into work, Amazon One could be part of an existing entry point to make accessing the location quicker and easier. In most retail environments, Amazon One could become an alternate payment or loyalty card option with a device at the checkout counter next to a traditional point of sale system. We’ll start in select Amazon Go stores, where Amazon One will be added to the store’s entry gate as a convenient choice for customers to use to enter the store to shop. It’s fast and easy to sign up and use Amazon One, and we’re excited to hear feedback from customers as we begin to make it available as an option for them in a range of locations and for a variety of uses. The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature.
Amazon One is a fast, convenient, contactless way for people to use their palm to make everyday activities like paying at a store, presenting a loyalty card, entering a location like a stadium, or badging into work more effortless. Today, our physical retail team is excited to introduce a new innovation called Amazon One. We’re always looking for ways to make our customers’ lives better, and one area where we’ve spent time innovating is the customer shopping experience in stores.
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